Valuable Content – I am sure you have heard this time and time again, but your content needs to be valuable. You need to provide useful information that your readers will be compelled to share.
They need to be able to relate to the content and want to leave a comment. Give them a peek into your life and make it personal. Do not just post an article for the sake of posting. This is definitely a mistake I made when I started my first blog, Life style.
I would get so stressed about not having new content for my readers that I would often post articles that were not up to par. It is painful to go back and see some of those posts from my first year of blogging.
Take the time to write good, high- quality content for your readers. Focus on quality over quantity.
Make your posts specific and offer advice or information that your readers cannot find elsewhere. Do not just regurgitate information that can be found anywhere on the Internet.
Your voice is what will make your content unique. I am sure you know how much information is easily accessible on the Internet. Think of all the ways that you can take a distinct point of view or a compelling story that is not just regurgitating what is already available online.
Layout of Post – The layout of your post can really affect your audience’s level of engagement. You want to make it as easy to read as possible. Here’re a few tips that can helped:
- Shorter paragraphs
- Use lists
- Bold headings
- Use sub-heading
- Shorter sentences
Many people will quickly scan through your posts, so make it easy to follow.
Tips To Boost Your blog Engagement
Offer your readers links that are relevant within your content. Link to other articles on similar topics that you have on your blog.
Keep them engaged by displaying related content so that they will stay on your blog for a longer amount of time.
If someone new is coming in from Pinterest because you have this totally amazing recipe than link to some of your other recipes so that they can check those out too.
I also like to use the ‘related links’ plugin so that there are a few options at the end of my post with more relevant content.
This is especially good to have if you write about a few different topics on your blog. Many lifestyle blogs will include recipes, parenting and DIY.
A reader may only be interested in one of those topics so you want to help make it easier for them to find what they are looking for.
If you want your readers to relate to your content it needs to be conversational. Write how you would talk to someone in person. Keep your target audience in mind when you are writing and imagine how they would be reading it. You do not want to be using concepts or words that they will not be able to understand.
This also goes hand and hand with using your unique voice. You want to be transparent so do not use jargon that you wouldn’t normally use when talking to your friends.
Make sure your blog is easy to follow and your navigation is cohesive to your topics.
Most people will not even take the time to read the first sentence of an article let alone comment on it if the site is poorly designed.
You do not have to have a professional designer, but take the time to make sure your text is easy to read, you have a good image to text ratio, you use white space, and your reader can easily navigate your blog.
Your design is your first impression when someone new lands on your blog so you want to create a place that people want to come back to.
Page Load ( Fast load site )
Have you ever checked to see how fast your site loads? You may not know this but your page load time can be deterring people from staying to read your posts and engaging with your content.
You can try a site called Pingdom to analyze your blog. It will show you how long it takes your homepage to load and then break it down so you can see what it causing your blog to be slow.
When I first used Pingdom I saw that the Facebook Conversion Box was really slowing down my site and decided to remove it. Doing this resulted in my blog loading seconds faster than it had been before.
There is nothing more frustrating than clicking on a post and having to wait a really long time for it to load. I am definitely guilty of being extremely impatient and just clicking the back button because I did not want to wait.
Email List ( Grow your email list)
Can your readers easily sign-up for your email list? Try to have your form clearly marked. This may be the once chance you get so the best thing you can do is to grab their email address.
Also consider placing links within your post for them to use to subscribe, in your header or sidebar. Building your list will help you to create a relationship with your readers.
You want to stay in contact with them often, so they do not forget about your blog. This will give you the opportunity to write personal emails to help your readers get to know you and vice versa.
Whenever someone signs-up for my email list they receive an automated response, but I always make it personal and ask them a question.
I love seeing how many of my readers actually respond to me. It will take extra time replying to those emails, but it is a great way to be available to your readers.
Social Sharing Buttons
Do you have social sharing buttons within your post? Maked it easier for your reader to share your content. I like to have them at the top and bottom of my posts.
I use a plugin called Better Click to Tweet that allows me to embed Tweets within my posts. This makes it much easier for my readers because all they have to do is hit the ‘click to tweet’ button in the post.
Both of my blogs have a pin-it hover plugin to help encourage my readers to pin the content. You can even just come right out and say “Hey, if you thought this post was valuable, share it with your friends here,” and then link it to a pre-made tweet or a FB sharing link.
We live in a visual world. Make your content more appealing by using visuals that support your articles. Whether you prefer to use images, videos, text overlays, infographics or any other form of media, include them to make your posts more attractive.
Include several different sizes of images within your post so that they work for different social media platforms. I always like to have a pin-worthy image to help increase the chance of my readers pinning my content which is 700×100 and then I also create a 1200×657 that works well on Twitter and Facebook.
Your images are a huge factor when it comes to whether your audience will share your content on their social media accounts.
Ask for feedback
This may seem very simple, but have you ever asked for feedback? Try asking a meaningful question at the bottom of your posts to help get your readers talking.
You can even conduct a survey to get your audience to respond to particular questions. If your readers genuinely feel appreciated they will be more likely to leave their opinion.
This same concept goes for social media. Instead of using it for self-promotion, use it as a way to connect with your audience. Create Twitter chats or ask them questions and make sure you respond back. Just ask!
If you hit a nerve or evoke an emotional response from your readers I can almost guarantee they will engage with your post.
This does not necessarily mean they will agree with your article, but they will be compelled to leave their opinion or share the post on social media.
This is another reason why you want to use your unique voice and not copy everything else on the Internet.
Have your own thoughts and opinions so that your readers can build a connection with you, not with the person you are trying to be.
You do not have to respond to every comment, but you do want to comment back as often as possible. When you are writing a post you are essentially starting a conversation. Even if you receive negative comments you are still getting engagement.
I recommend embracing negative comments and respectfully commenting back to disagree. Your readers are much more likely to come back and leave comments again if you take the time to reply back.
They like to know that they have been heard and you genuinely cared about their comment. The same goes for social media. Do not post a question and then leave. Make the time to respond back and interact with them.
Call to Action
When a reader gets to the end of your article what do you want them to do next? You need to direct them to the next step on your blog.
Whether it is to sign-up for your email list, read another post, leave a comment, share the post on social media, etc.
You want to give them direction on what you want them to do once they are finished reading.
Make a clear call to action. You cannot expect your audience to do everything so focus on one tasking each post and make it visible and easy to complete.
Check for Errors
Again, this is very simple, but very common. You may be doing everything right but still not receiving any comments or engagement on your posts.
Check the process and make sure your comment box is working correctly. Be sure your readers are not receiving a 404 message.
Make Commenting it Easy;
Nothing is more frustrating than trying to leave a comment on a blog that makes you jump through hoops.
I hate when I read an article that I absolutely want to leave a comment on just to find out that I have to ‘log-in’ to some kind of account to be able to leave a response.
Make it easy on your readers otherwise they will not take the time to comment.
Invest in your audience and they will invest in you. Even though it is your blog it is all about your readers. The main focus is to build an engaged audience organically. Engagement is not just limited to your blog. Take the conversation to social media and even email. Use these 15 tips to dramatically boost your blog engagement and you will be on your way to building a loyal blog community.